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Using AI in B2B Sales - Gartner
Gartner prisms show AI use cases across two dimensions - business value and feasibility.
In this prism they look at AI use cases in B2B sales including sales forecasting, territory optimisation and guided conversations.
Game Changing AI Use Cases for Go-To-Market
AI is a top priority for CEOs as they seek to grow revenues, increase margins and minimise risks.
Learn how Gartner guides their clients through the AI Opportunity Radar and Use Case Prisms to find and prioritise high value AI use cases.
Gartner 2024 Global Software Buying Trends
Gartner’s 2024 Software Buying Trends provides valuable insight to revenue leaders as you plan your go to market strategy. Understand what buyers look for as they find and buy new software in2024.
2023 Gartner Global Software Buying Trends Report
Gartner just published their 2023 Software Buying Trends report and it provides valuable insight to revenue leaders.
I pick my highlights and share access to the full report.
How to build a diagnostic tool to help buyers identify a problem.
Diagnostic tools help your buyer to solve their first challenge, understanding the problem.
In this guide you’ll learn the five steps I go through to develop a compelling diagnostic tool that drives customers to engage.