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Strategy Charlie Cowan Strategy Charlie Cowan

6Sense Buyer Experience Report 2024

The 6Sense Buyer Experience Report surveyed over 2500 buyers and will make you rethink how you approach your go to market strategy.

In this post I pull out some of the key stats and suggest ways to revisit your top of funnel activities.

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Strategy Charlie Cowan Strategy Charlie Cowan

How to run great customer interviews

Once at scale, too few companies spend time really listening to their customers and understanding their world, their pain and how they make decisions on where to spend their hard won money.

In this article I'll walk you through the Switch Interview process and provide you with an easy template to make your own.

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Strategy Charlie Cowan Strategy Charlie Cowan

ICP Summary Template from ICONIQ

Ensuring your go-to-market teams are clear on your definition of what makes an ideal customer (and what makes a very poor customer) is the foundation of a clean pipeline, higher close rates, and expansion and renewal opportunities.

Here’s a simple table to map out your ideal customer profile.

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Strategy Charlie Cowan Strategy Charlie Cowan

7 Powers - Hamilton Helmer - Book Summary

Hamilton Helmer introduces the seven powers that allow companies to drive sustainable differentiated returns in comparison to their peers. In this article I summarise the seven powers and share Hamilton’s recommendation on which powers to focus on.

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