![](https://images.squarespace-cdn.com/content/v1/641eae7c7e53cd6014362a73/1681642783064-C6EC7O9BOG5SXR0P9KU1/unsplash-image-gLFHi-dEr3o.jpg)
Search the blog
Sales Plays - translating customer campaigns for sellers
Before you push your new customer campaign out to sellers as a sales play, you need to translate it for the new audience - your SDRs and AEs. In this post I’ll walk you through my approach.
How to build your company’s industry knowledge
Don’t rely on your AEs to build and maintain customer segment knowledge. When they leave that knowledge walks out the door.
In this article you’ll uncover how to build institutional customer knowledge that supports your marketing and sales teams into the future.