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Marketing Charlie Cowan Marketing Charlie Cowan

How to bring buyer personas to life

Buyer personas help your marketers and sellers to understand the world your buyers live in and the challenges they face.

In this article I suggest five ways you can bring these personas to life so that your teams truly internalise the work you've created and can use it in their outreach and messaging.

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Marketing Charlie Cowan Marketing Charlie Cowan

Why siloed GTM teams create bad campaigns

Ever had your marketing team launch a new campaign only for your sellers to look across at each other in dismay?

Great marketing teams embed themselves with customers via their sales and customer success teams to really understand the customer’s world.

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Marketing Charlie Cowan Marketing Charlie Cowan

First time CRO’s guide to Marketing

Marketing is more than demand gen. If you are going to take marketing under your CRO responsibilities, or partner closely with the CMO, then take time to understand the scope of the function beyond revenue linked activities.

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Marketing Charlie Cowan Marketing Charlie Cowan

How to create content your buyers trust

Instead of blindly creating content to hit your SEO keywords, consider the type of content that your buyers want to learn from.

Uncover the content mismatch, the content ladder and how to turn your marketing intern into a corporate journalist.

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