The 6Sense Buyer Experience Report surveyed over 2500 buyers and will make you rethink how you approach your go to market strategy.

In this post I pull out some of the key stats and suggest ways to revisit your top of funnel activities.

Digital Sales Rooms are commonly used on an opportunity basis, but in this live demo I’ll walk you through how I’m using them for Account Based programs to open up and expand enterprise and strategic accounts.

Account Based Revenue programs require coordination across your marketing, sales and customer success teams if they are to deliver the returns you expect.

Here are seven questions to answer that will set your program off in the right direction.