NEW: The Revenue Operations Playbook for Founders
I’m thrilled to announce that The Revenue Operations Playbook for Founders is now available to purchase in Kindle, paperback and hardback versions across all Amazon marketplaces.
This playbook is written for the founder of a Series A SaaS company, guiding them through the strategic decisions they’ll need to make as they build their company from 30 to 100 people, and their go-to-market teams from 15 people to 70.
For a technical founder, who does not have the experience of scaling a go-to-market team, hazards await as you hire in leaders of your marketing, sales and customer success functions.
If these individuals have come from siloed companies, then you’ll quickly start seeing those siloes appear in your own company as leaders bring in:
their own people and org structures
their own systems and processes
their own reporting and metrics
Suddenly one company feels like three as your go-to-market teams pull in different directions.
This playbook lays out a definition for strategic Revenue Operations, before introducing 22 capabilities that you as the founder can drive through your go-to-market leaders and their teams.
Filled with practical advice and questions to assess your own capabilities this book will be an essential companion for every SaaS founder on their journey from Series A to Series B.
For anyone in a RevOps role, I hope I’ve been able to add a valuable perspective to the discussion around the future of Revenue Operations, and that this book will help those trying to position themselves in a more strategic role.
Love to hear any feedback, and any typos that have slipped through the net!
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