The Dark Funnel describes all the places that your buyers hang out to learn from their peers, friends, ex-colleagues and trusted partners.

In this 60 minute workshop you'll learn about the different components of the dark funnel, before researching your own dark funnel.

Digital Sales Rooms enable sellers to create bespoke branded experiences to share sales collateral with buyers.

But what is in it for the buyer?

Buyer enablement tools help your potential buyers to learn more about the problems their company faces,

and the value of solving them.

I've scanned 100 tech websites and pulled together 11 of my favourite buyer enablement tools to inspire you.

Switch interviews help your customers to walk you through their experience getting to a buying decision.

You might think your outbound activities and sparkling sales content is what initiates a buyer's buying process,

But the reality is that the buyer kicks it off as they explore the dark funnel - speaking to their peers, engaging with product review platforms and discussing in private Slack communities.

Their first job is to understand the problem and the value of solving it.

Gartner research shows buyers only spend 17% of their buying process in front of vendors.

So the question is, what are they looking at for the other 83%?

It is easy for revenue processes to become siloed.

Instead building cross-functional tiger teams can accelerate your revenue engine.

Your buyers don’t want to be passed from one team to another in a disjointed sales funnel.

Today they expect to be able to learn up front from every one of your teams.