AI is only valuable when you connect it to your core business processes. In four images I’ll walk you through how to think about creating business value with AI in your organisation.

Here’s the framework I used to map out the ICP, buyer persona and value proposition for RevOpsCharlie when starting out - a useful framework to borrow for your own process.

CustomGPTs allow you to ‘program’ ChatGPT so it learns from knowledge you provide it. I’ll walk you through three ways I am using my own GPT to create buyer personas, value propositions and suggest buyer enablement tools.

Whenever you launch an outbound campaign go back to basics with the pipeline pyramid.

Build your campaign foundations with the ICP, the Buyer Personas, and a strong value proposition and offer.

Having found Product Market Fit and raised Series A, now is the time to re-assess your current and future customer segments and develop unique value propositions to support their individual needs.