The outreach bullseye template helps SDRs and AEs to evaluate and prioritise possible routes to prospect into their target accounts.

What is the value that your SDRs are taking out to their prospects in their outreach? A webinar or product datasheet is not a valuable offer.

In this article we’ll look at what makes a valuable offer and how to arm your SDRs with something that buyers would feel stupid to say no to.

As the role of the inbound and outbound BDR becomes increasingly blurred, do we need to look again at how we structure our BDR teams?

I look at the rise of the digital SDR and how this might change how we hire.

Don’t just launch an SDR model because that is what you see other companies doing.

In this post I’ll walk you through the total cost of an SDR and balance that against the value of the leads they’ll add to your pipeline.

SDRs are having fewer quality conversations per day, and AEs at Outreach and Salesloft are struggling to meet quota.

Is this the end of the role of the SDR as companies take control of their buying process?