Jobs To Be Done is a framework that puts your customer’s at the heart of product and company design.

Your customer’s hire products and services to serve their needs and JTBD helps you understand how best to meet these needs.

OpenView’s 2023 Product Benchmarks Report is out, providing metrics from 1,000 respondents across the PLG lifecycle.

Access the report and see my highlights in this article.

In PLG, getting your customer to a moment that matters in a couple of minutes determines whether they turn from explorer to user.

Here are three examples from HubSpot, Reveal and Aligned.

Retailers need to grab your attention and encourage to you buy products you hadn’t planned on buying.

Here are three techniques that you can borrow for your SaaS business.

Product Led Growth is excellent as driving individual and small team purchases. At some point human sellers are required to support Enterprise usecases. In this post I look at two deep dives on the topic from Atlassian and Amplitude.