The 6Sense Buyer Experience Report surveyed over 2500 buyers and will make you rethink how you approach your go to market strategy.

In this post I pull out some of the key stats and suggest ways to revisit your top of funnel activities.

Buyers spend most of their process speaking with peers and analysts away from your website and attribution.

In this article I’ll explain what the dark funnel is, and how you can turn it to your advantage.