Best practice for designing a Digital Sales Room (DSR)
Digital Sales Rooms enable sellers to create bespoke branded experiences to share sales collateral with buyers.
But what is in it for the buyer?
In this short video I take a look at what the buyer is trying to achieve by consolidating their content in a single place - typically Google Drive or Sharepoint,
And that to avert their desire to download your content and place it in their Sharepoint folder, you need to provide them with dynamic content they couldn't access any other way.