Revenue Operations
Maturity Workbook
Charlie Cowan
Ideal for founders and revenue leaders of Series A technology and SaaS companies, the Revenue Operations Maturity Workbook guides you through 22 capabilities that drive predictable, repeatable and consistent revenue.
In the workbook you will be guided through:
The 11 external capabilities
Dark Funnel
Owned Content
Buying Experience
Channels
Contracting
Onboarding
Adoption
Testimonials
Referrals
Upsell/Cross-Sell
Renewal/Churn
The 11 internal capabilities
Revenue Strategy
Org Structure
Systems
Enablement
Processes
Product and Pricing
Data
Compensation Scheme
Deal Desk
Forecasting
Reporting
For each capability you will be provided with worksheets to assess your business against three statement that define that capability.
66 worksheets in total.
Ideal for:
Series A founders
Series B founders
CROs
VP Sales
CMOs and Marketing Directors
VPs of Customer Success
Early Stage Venture Capital Firms