The Go To Market Handbook
for B2B SaaS Leaders
Richard Blundell, Paul Watson and Chris Tottman
The three authors of this excellent workbook have been there and got the medals - working alongside each other across a series of businesses for over 20 years.
This practical guide walks founders through ten ‘workbooks’ as they help you find, or rediscover, a select group of customers to which you can deliver meaningful value to.
The 10 workbooks are:
Reconfirming your value proposition internally
Testing your thesis
Defining your ideal customer
Building the market map
Sharpening up your product messaging
Creating demand for you software
When and how should you hire a sales team
Selling your software
How to price and package your software
Building a great investor proposition
Each workbook is packed with practical advice, workshop suggestions and templates.
If you are preparing to launch a SaaS business, or an established company looking to launch a new product - this is essential reading delivered in an engaging and entertaining format.