If you ask 100 people to describe what Revenue Operations is, 99 of them will tell you it is an internally focused, systems and data role to support the planning and operational processes of the revenue leaders.

But as a founder or revenue leader if you follow that approach you will miss out on the strategic opportunity that aligning your marketing, sales and customer success teams will afford you as you scale.

The Revenue Operations Playbook is written for founders of Series A technology companies to lay out a foundation for strategic Revenue Operations and then guide you through 22 capabilities that will help you build an integrated buyer experience for your customers.