The Professional Services Revenue Acceleration Flywheel

My standard Revenue Acceleration Flywheel is designed for SaaS businesses selling a product.

This version is for professional services firms where different terminology is required.

External

Across the top we have the external process that a prospect will go through as they:

  • Research your sector and company

  • Scope and contract for the project

  • Kick off the project and go through delivery

  • Sign off the project

  • Provide testimonials and referrals

  • Sign up to managed services agreements

Internal

Along the bottom we have the internal factors that as revenue leaders you need to iterate and accelerate.

Professional Services firms suffer from the same silos between marketing, sales and your delivery teams - with a different set of language, content, and processes used by each team.

How often has a project been sold, passed to the delivery team, only for the Project Manager to scream “who sold this?!!!!”

Use the flywheel to prioritise

Mapping out your buyer experience is arguably more important in a professional services firm. Without a product to demo it is the experience of working with your pre-sales and delivery teams that often determine who gets the project.


Get started

Whenever you are ready, there are two ways that I can help you accelerate your revenue.

  1. Buyer Experience Audit - I’ll impersonate a buyer researching your segment and company and let you know what I find. Ideal for planning your Revenue Operations strategy.

  2. RevOps Impact Playbooks - I’ll help you implement one or more tactical processes across your revenue teams - content, referrals, testimonials, adoption and more.

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