The Professional Services Revenue Acceleration Flywheel
My standard Revenue Acceleration Flywheel is designed for SaaS businesses selling a product.
This version is for professional services firms where different terminology is required.
External
Across the top we have the external process that a prospect will go through as they:
Research your sector and company
Scope and contract for the project
Kick off the project and go through delivery
Sign off the project
Provide testimonials and referrals
Sign up to managed services agreements
Internal
Along the bottom we have the internal factors that as revenue leaders you need to iterate and accelerate.
Professional Services firms suffer from the same silos between marketing, sales and your delivery teams - with a different set of language, content, and processes used by each team.
How often has a project been sold, passed to the delivery team, only for the Project Manager to scream “who sold this?!!!!”
Use the flywheel to prioritise
Mapping out your buyer experience is arguably more important in a professional services firm. Without a product to demo it is the experience of working with your pre-sales and delivery teams that often determine who gets the project.
Get started
Whenever you are ready, there are two ways that I can help you accelerate your revenue.
Buyer Experience Audit - I’ll impersonate a buyer researching your segment and company and let you know what I find. Ideal for planning your Revenue Operations strategy.
RevOps Impact Playbooks - I’ll help you implement one or more tactical processes across your revenue teams - content, referrals, testimonials, adoption and more.