SDRs and AEs can improve their success by stopping aiming directly at the pin, and instead thinking about the people around their target buyer that are trusted and will provide valuable endorsements.

Tech companies are suffering from lack of pipeline - and even the best sellers can’t close pipeline they don’t have.

Here are ten things you can do today to fill your pipeline up quickly.

Referral partners can open up a low/no touch channel of business to help you access customers you couldn’t reach otherwise.

Here’s five steps to help you build out your referral programme.

40% of software is now bought through partner channels, and yet very few SaaS vendors have a visible partner program.

Here I provide simple strategies to help you get started with a reseller or referral model.