The revenue function is ripe for disruption and the CROs that take a longer term view will set their companies up for success in the new world.

In this article we walk through the four quadrants of Gartner’s AI Opportunity Radar looking at use cases that can provide game-changing returns.

Your buyer enablement strategy needs a single owner with responsibility across marketing, sales and customer success.

In this article we look at the CRO, the CMO and the VP or Revenue Operations as potential owners.

Marketing is more than demand gen. If you are going to take marketing under your CRO responsibilities, or partner closely with the CMO, then take time to understand the scope of the function beyond revenue linked activities.

Chief Revenue Officers are responsible for the entire revenue engine - and that comes with it a huge list of challenges you need to solve. Here’s an ever growing list of the problems I hear about.

Uber’s CEO Dara Khosrowshahi wanted to understand why drivers weren’t returning to the platform after the pandemic. So he bought a secondhand car, signed up, and started driving. A lesson for every CRO in learning about your own buyer’s experience.