Putting the Revenue in Revenue Operations - RevBrains
This week I joined RevBrains RevOps Mastery Conference to discuss the strategic value of the word ‘Revenue’ in Revenue Operations.
The full conference contained some of the foremost thinkers in the European RevOps ecosystem, including Jacco van der Kooij of Winning by Design and Toni Hohlbein founder of Growblocks.
Amongst many Operational experts I wanted to share my perspective for Revenue Operations being a strategic driver of revenue growth - not just an internal tactical function.
As my internet seemed to play up on the day, I’ve re-recorded my session which you can see in full below.
In the session I cover:
My journey from Sales into Revenue Operations
Why fixing sales is not enough to fix revenue
An introduction to the Revenue Acceleration Flywheel
A deep dive into the Dark Funnel with specific suggestions
A deep dive into Owned Content with specific suggestions
How to get started with the RevOps Maturity Assessment and Workbook.
You’ll also get to see my lockdown haircut!
Enjoy!
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Whenever you are ready, there are three ways that I can help you accelerate your revenue.
RevOps Maturity Assessment - Take my free 22 question assessment and receive specific suggestions on how to improve your revenue growth.
Business Model Design Workshops - I’ll work with you and your team to design or refine a business model for a new or existing product.
RevOps Impact Playbooks - I’ll help you implement one or more tactical processes across your revenue teams - content, referrals, testimonials, adoption and more.