LAUNCH: Buyer Enablement Platform
Today I’m pleased to announce the launch of the buyer enablement platform, along with a limited launch offer for ten companies, and a new referral program if you put me in touch with a future customer.
What is the RevOpsCharlie buyer enablement platform?
Buyer enablement is the strategy of providing content, tools and assets that help your buyers to solve their own ‘buying jobs’ - from problem identification, to requirements gathering, to supplier selection.
Examples include:
maturity assessments,
diagnostics,
benchmarks
recommenders.
For many companies, their desire to create buyer enablement tools is stalled because they don’t have the tools or in-house expertise to build them, and taking engineers away from the core product is not a good use of their time.
The RevOpsCharlie buyer enablement platform provides you with an all-in-one bundle of services and digital platform that will have your buyer enablement tool live and driving pipeline in under 90 days - with no custom development required.
What can my buyers do in the buyer enablement platform?
During your implementation we’ll define which type of tool you wish to create:
A survey with outcomes
A maturity assessment
A diagnostic tool
A peer benchmark
A recommendation engine
A calculator
Once configured in the platform with your branding and messaging, your buyers will be able to interact with the tool, entering their own information and receiving a personalised output that propels their buying process forward.
Your tool will represent your branding
How will my buyers access the tool?
You will be able to easily:
embed it on your website
provide QR codes on printed material
use kiosk mode for a trade show booth
launch outbound marketing campaigns
provide unique URLs to your SDRs and AEs to share with their prospects
Your buyers will enter the required information, and then receive personalised outputs, either on screen, or via a branded personalised PDF report they can download or have emailed to them.
What will my sellers see?
Once a prospect engages with your buyer enablement tool, your admin will receive a notification and can download the buyer’s response report to share with your seller.
Your seller is then able to organise a consultative playback session for the prospect - where they’ll be able to use the buyer’s responses, benchmarked against the wider population, to provide valuable business insight.
These sessions are an ideal way of putting the expertise of your most skilled solution architects and CSMs into the hands of your full SDR and AE teams - instant scale.
We’ll provide enablement and guides to help your sellers level up their game.
What is included in the package?
You’ll receive everything you need to design, deploy and manage your buyer enablement tool program:
Buyer enablement idea generation - workshops to help you create a long list and the prioritise the most impactful tool for your current needs.
Buyer enablement tool design - workshops and services to develop your branded tool on our hosted platform
Buyer enablement platform management - fully managed hosting of your buyer enablement tool, including email notifications, branded report creation, 12 months of updates.
Sales enablement bootcamp - workshops, sales plays and training to guide your sellers in how to promote the tool to their prospects and how to run a consultative playback session.
Plus: you’ll get access to our ICP, Buyer Persona and Value Proposition workshops to help you better understand the buying challenges your personas face.
How is the buyer enablement platform priced?
The platform is priced on a report volume basis - the number of buyer reports that are generated from the platform.
We have a limited launch bundle including 250 reports for £11,900/$15,000 which includes everything in the bundle above - under £50/$60 per completed customer report. Only ten packages available at this price.
How do I get started?
Tell me a bit more about your pipeline challenge and let’s discuss how buyer enablement tools could help.
I look forward to driving pipeline with you.
Referral program
If you like the idea of the buyer enablement platform but are not the right person to make a decision on this, then I provide some referral incentives if you are able to introduce me to the right person and they move forward.
Depending on what your company allows you to accept I can provide you with:
Your choice of 10 pick and mix books from my Recommended Books list - ideal for you or the office library
A RevOpsCharlie swag pack including hoodie, cap and water bottle.