The SDR model gained popularity after the 2004 publication of Aaron Ross' "Predictable Revenue", but revenue leaders should be wary of rolling it out just because every other SaaS business has for the last 15 years.

In this video I'll walk you through the main elements to take into account as you calculate the total cost of an SDR including:

• Employee costs

• Tech costs

• Leadership costs

• Enablement costs

• Attrition costs

As well as exploring what the expected cost per converted lead is for your business.

You'll also get access to my SDR Cost Calculator where you can input your own figures into the model.