Stephen Diorio is one of the co-authors of "Revenue Operations" and a Managing Director of The Revenue Enablement Institute.

As one of the foremost authorities on the science of generating revenue Stephen advises senior executives and board members at some of the world's largest organisations on how to drive revenue through 50 growth levers.

In this special edition of the RevOpsCharlie YouTube Channel Charlie and Stephen discuss:

Takeaways

Revenue operations is the strategic engine of how companies go to market and drive revenue.

Applying process and operations to sales and marketing is crucial for growth in a data-driven, capital-intensive, digital, and teamwork-oriented business environment.

Revenue operations is relevant in various industries, not just in tech, and it plays a critical role in managing complex recurring revenue contracts, value selling, and customer journeys.

The role of revenue operations is evolving, and it offers a career path for professionals who can leverage data, understand systems and processes, and communicate strategically.

Smart actions in revenue operations involve connecting the dots, building a better buyer experience, and addressing key constraints to drive revenue growth.

Sound Bites

"This is the strategic engine of how companies are gonna go to market and drive revenue."

"Revenue operations is the fastest growing job in North America, perhaps in Europe as well for professionals."

"Growth is interdisciplinary, meaning you've got to talk to other people inside your organization, as well as that customer focus."

If you've found the discussion valuable, dive into Stephen's experience further:

Revenue Operations book on Amazon: https://a.co/d/f74hIMi

Stephen Diorio on LinkedIn: https://www.linkedin.com/in/stephen-diorio-1339011/

And remember to like the video and subscribe to the channel for more RevOps goodness.