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Don’t overuse a few customer stories
When customers see the same references over and over again they subsconsciously reduce the likelihood you have many other references to choose from.
Welcome to the Mark and Recapture method of population estimation!
How to create testimonials at scale
Peer testimonials are the highest rated sources of information for buyers, and yet most companies are poor at delivering them at scale. In this article I help you build a strategic testimonial process.