Vertice reports that half of companies are spending more on cloud than they budgeted for, mainly driven by compute and storage platforms.

I take a look at why that is and how consumption based models can grow your customer’s spend.

Every company is a data company, and at this week’s Snowflake Summit and Salesforce World Tour two vendors shared their visions for the future of data.

I share specific actions you can take as a leader to incorporate data into your strategy.

EDF used Snowflake to baseline customer’s energy usage, and incentivise them to reduce usage during peak periods. Your data can drive changes in customer behaviour in extremely short timeframes.