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Analogue enablement - building a winning office environment
Too much enablement is digital today - relying on sellers to actively seek out content about personas, industries and customer stories.
In this post I walk through some analogue enablement ideas to help bring your offices to life and support your sellers in their work.
Sales Plays - translating customer campaigns for sellers
Before you push your new customer campaign out to sellers as a sales play, you need to translate it for the new audience - your SDRs and AEs. In this post I’ll walk you through my approach.