The Jobs To Be Done framework helps revenue leaders to understand your customer’s view of the world as they purchase, expand, renew or churn from a product like yours.

In part 2, you’ll learn how to build a strategic customer interview process.

Jobs To Be Done is a framework that puts your customer’s at the heart of product and company design.

Your customer’s hire products and services to serve their needs and JTBD helps you understand how best to meet these needs.