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How to move from attribution to accountability
Attribution encourages siloes in your revenue team, whereas accountability aligns everyone with the same revenue goals.
Learn the difference and I’ll share a plan for introducing accountability to your teams.
Fill your dark funnel with valuable content
Buyers spend most of their process speaking with peers and analysts away from your website and attribution.
In this article I’ll explain what the dark funnel is, and how you can turn it to your advantage.