AI is like the incoming tide, advancing on the SaaS sandcastle you’ve built on the beach.

Now’s the time, if you haven’t already, to consider what a post-SaaS business looks like, removing the UI and just giving your customers the answers to their questions.

A sales playbook is a series of repeatable steps that gives you the best chance of a positive outcome,

So says Matt Rosenberg or Grammarly in this week’s 20Sales interview.

I dive into playbooks in more detail and guide you on how to build your own.