Remove silos from your revenue function
Don't let your revenue processes become siloed.
Typically processes like referrals or response management fall into one of your marketing, sales or customer success functions,
Which misses the opportunity of a unified revenue team.
Instead, try building cross-functional tiger teams where members of marketing, sales and customer success come together to develop integrated processes:
Content creation
Buyer experience
Response management
Contracting
Onboarding
Adoption
Referrals
Testimonials
Renewals
and more....