Search our RevOps Articles

Glossary Charlie Cowan Glossary Charlie Cowan

Dark Funnel: Revenue Operations Explained

The term "Dark Funnel" refers to a concept in Revenue Operations that describes the hidden, untracked, and often unexplored pathways that potential customers take before they decide to make a purchase. These pathways are often obscured by traditional marketing and sales tracking methods, leading to a lack of visibility and understanding of the customer's journey.

Read More