The consumption gap develops as the amount of value your product could deliver outstrips the value your customers actually receive.

In this article you’ll see how your CSMs can work to minimise the gap as you release new products.

We used weekly NPS surveys in a Professional Services business to gather customer sentiment and spot early warning signals of issues. Here’s how we did it, and how you can implement in your own product or services business.

Loyalty programs can extend your customer lifetime and increase customer spend and referrals. In this post I look at Access, Priority and Kudos as three big drivers of loyalty to put at the heart of your program.

Gong ensures the individual contributors that use their platform are engaged, getting value and advocating for their product through a range of end user focused programmes.